Yahoo Analytics is a product used by large advertisers and publishers to measure and improve their online marketing activities. It is a highly flexible tool for analyzing and gleaning insights from large campaign and audience datasets. This product is designed to support a variety of users who may want upfront recommendations and insights as well as the flexibility to investigate multi-dimensional data sets through easy to use data explorations techniques and data visualization tools.
Detail and overview insights
Conceptualizing the application via goal-based design process
Task workflows based on research studies
Application information architecture and visualization component details